Who We Are

I started Dashe & Co. to help interior designers and home brands grow through innovative strategy, standout storytelling, and thoughtful execution.

After studying Fashion Merchandising at VCU, I spent nearly a decade at Ben Silver, a heritage menswear brand known for its timeless style. As I led product development and purchasing, I developed a deep appreciation for color, texture, and exceptional craftsmanship.

In 2021, I began supporting Serena & Lily Co-Founder Lily Kanter across several ventures, learning firsthand what it means to lead with vision. When Lily asked me to spearhead the launch of her latest home brand, Averylily, I enthusiastically agreed. I’m incredibly fortunate that my introduction to the world of interiors was shaped by Lily and Averylily’s Co-Founder, Avery Solmssen, a Honolulu-based interior designer.

Over time, I’ve found that my favorite projects sit at the intersection of beautiful design and intentional storytelling. I’m endlessly inspired by creatives who pour care into their work, and I thrive on helping that work get seen, shared, and sold.

Those passions led to Dashe & Co.’s 2025 launch. Our mission is simple: to connect purveyors of great design with the clients who truly value it.

Whether I’m supporting a home brand’s trade and wholesale growth or guiding an interior designer’s marketing strategy, my work is rooted in a belief that great design deserves to be appreciated—and that thoughtful, strategic marketing is how it finds the right audience.

– Danielle Ashe