I founded Dashe & Co. to bridge the gap between beautiful design and the systems that help it get seen and sold.

After studying Fashion Merchandising at VCU, I spent nearly a decade at heritage menswear brand Ben Silver, where I led product development and buying across apparel and accessories. There, I developed a deep respect for craftsmanship, color, and material — and gained firsthand experience in how thoughtful merchandising and strategic partnerships drive growth.

In 2021, I began working alongside Serena & Lily Co-Founder Lily Kanter across several ventures, including the launch of Averylily. Supporting a design-led home brand from the ground up expanded my perspective from product to positioning, sales strategy, and operational execution within the interiors industry.

Over the course of nearly 15 years across buying, operations, and brand growth, I’ve developed a holistic understanding of how creative businesses work — and how to connect thoughtful design with the audiences who value it most.

Dashe & Co. brings that experience together in two focused areas: sales representation for premium home brands and strategic marketing support for interior designers and architects.

Whether growing a brand’s trade presence or helping a designer position their work in a way that feels personal and authentic, my work is grounded in craftsmanship, strategic clarity, and long-term partnership.

– Danielle Ashe